Founded in medicine & life
Founded by Dr. Wendy Sue Swanson, pediatrician, digital health expert, melanoma survivor, and mom to teen boys...this is personal and this is practiced.
We're here for a big swing: we're transforming sun protection from an overlooked chore into an empowered choice. We know the next generation has a better chance to understand the amazing benefits of less UV exposure (less wrinkles!), to protect themselves (less risk!), to respect others (yes, please), to build solutions along side us (make things!), and to live more of life untethered and outside.
Products with proven health benefits change lives.
Born out of a lived experience practicing medicine, messaging about public health, creating innovative solutions, & enduring the scare of a cancer diagnosis and surgical treatment, Dr. Swanson believes in using every opportunity to prevent unsavory outomes in others. Skincare is where we start.
Skinmetal builds self-reliance, rewards daily good habits, and devotionally supports tactics to spend more time outside.
